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VisitBritain is Britainís national tourism agency, responsible for marketing Britain worldwide and developing Britainís visitor economy. Our mission: Building the value of tourism to Britain, working in partnership with the industry and nations and regions to generate additional visitor spend. Our vision: To†inspire the world to explore Britain. Our strategy:† 1. Inspire travellers from overseas to visit and explore Britain. 2. Deliver a global network to support tourism promotion overseas. 3. Advise Government and the industry on tourism, particularly on issues that affect our global competitiveness. 4. Maximise public investment through partner engagement and commercial activity.

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