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Wednesday, 31st August 2005

Childhood for Sale: Consumer Culture's Bid for Our Kids

Children--Marketing
Source: Progressive Policy Institute
Childhood for Sale: Consumer Culture's Bid for Our Kids (PDF; 168 KB)
"Children are the new darlings of Madison Avenue. They may be too young to vote, but they are squarely in the crosshairs of corporate advertisers from the moment they sit down to a bowl of Kellogg's Star Wars: Episode III cereal in the morning until they go to bed in their Hello Kitty or Spiderman pajamas. In between, beverage and snack food companies vie for position in the hallways of their schools, pop stars and celebrities beckon them in designer-label clothes, and TV shows and movies flash subliminal product placements at them relentlessly."


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