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Monday, 20th June 2005

New Index Ranks American Express, Wachovia and Bank of America Among the Best Positioned Financial Institutions to Drive Organic Growth

Financial Institutions--Customers
Source: A.T. Kearney
New Index Ranks American Express, Wachovia and Bank of America Among the Best Positioned Financial Institutions to Drive Organic Growth
"A. T. Kearney's Organic Growth Index, to be created annually, is based on a survey conducted by Harris Interactive® of more than 4,000 adult banking customers in the 20 largest U.S. metro markets. The index provides unique insight into which financial institutions have a strong hold on their customers and a significant portion of their customers' personal balance sheets. It measures 'customer momentum' - an institution's ability to attract and retain customers - and 'wallet momentum' - an institution's ability to capture, retain and grow its share of customers' assets and liabilities."
US Financial Institutions Organic Growth Index (PDF; 680 KB )


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