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Friday, 15th January 2016

2015 Nielsen Music U.S. Report

Source: Nielsen

From Year-end Analysis and Highlights:

• Streaming continues its growth with Audio on-demand streaming (+83% vs LY) and Video on-demand streaming (+102%) both increasing dramatically.

• Catalog continues to be the biggest share of on-demand streams, with songs over 18 months old accounting for nearly 70% of all streaming volume.

• Streaming Equivalent Albums (where 1,500 streams is equivalent to 1 album) comprised 38.5% of the total industry volume, up from 23% in 2014.

• An all-time weekly record was set week-ending 12/24 with nearly 7.5 Billion on-demand streams.

• Justin Bieber set an all-time record for total Audio on-demand streams in one week for an album when songs from his album Purpose had over 100 Million on-demand audio streams in its release week (week-ending 11/19).

• Vinyl LPs continued to set new all-time highs with nearly 12 Million units sold in 2015.

• This marks the 10th straight year of growth for Vinyl LPs and surpasses last year’s previous record volume by 2.8 Million units.

• Independent record stores continue to be the biggest driver of Vinyl LP sales, with over 45% of Vinyl LP sales coming from the Independent stores.

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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

More articles by Adrian Janes »



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