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Wednesday, 25th November 2015

Sharing Information: The Rise of Consumer Influence

Source: Ericsson ConsumerLab

From Key Findings:

By sharing more information than ever, smartphone owners are increasingly acting like citizen journalists...

34 percent of smartphone owners who have had bad experiences with companies say they usually share their experiences online. 27 percent repost other consumers’ complaints on a weekly basis.
Over half of smartphone users surveyed believe that being able to express opinions online about companies has increased their influence...

54 percent believe that the internet has increased the possibility for whistleblowers to expose corrupt and illicit behavior in companies and organizations.

Furthermore, 37 percent of smartphone users believe that sharing information about a corrupt company online has greater impact than going to the police
With new power comes new challenges.

46 percent of smartphone users would like a verification service to check the authenticity of an online posting or news clip.

64 percent would like to be able to stop negative information about themselves circulating online.

1 in 2 says protecting personal information should be a priority on the political agenda, although only 1 in 4 says it is not.

+ Direct link to Report (PDF; 414 KB)


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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

More articles by Adrian Janes »



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