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Tuesday, 23rd December 2014

10 Hot Consumer Trends 2015

Source: Ericsson ConsumerLab

Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

Trends include using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them.

The insights in the report come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.

+ Direct link to Report (PDF; 1.7 MB)

+ Infographic (PDF; 205 KB)

+ Presentation (PDF; 2 MB)


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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

More articles by Adrian Janes »



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