Home > DocuBase > Article

« All DocuBase Articles

 

Follow DocuTicker on Twitter Bookmark and Share   Feed

Saturday, 26th July 2014

UK: New Research Finds Data Trust Deficit with Lessons for Policymakers

Source: Ipsos MORI

From Press Release:

The media, internet companies, telecommunication companies and insurance companies all come bottom of the “trust in data” league table.

Losing or selling personal data seen as two of the top three reasons for stopping using a company – even more so than exploiting foreign workers, damaging the environment or even charging more than competitors.

New research for the Royal Statistical Society carried out by Ipsos MORI reveals that the media, internet companies, telecommunications companies and insurance companies all come at the bottom of a “trust in data” league table. Only between four and seven per cent say they have a high level of trust in these organisations to use data appropriately, compared with 36% trusting the NHS, and 41% trusting their GP.

Further, nearly all institutions suffer a “data-trust-deficit”, whereby trust in them to use data appropriately is lower than trust generally. For example, some of the biggest changes are for companies that rely heavily on data, such as internet companies (who are not trusted by 54% on using data (give a score of 0-4 out of 10), 22 points higher than the 32% who do not trust them generally), supermarkets (42% do not trust them on using data, compared with 23% who do not trust them generally) and telecommunications companies (54% do not trust them on data, compared with 40% who do not trust them generally).

+ Press Release and SlideShare presentation

+ Privacy and Data Sharing tables (PDF; 15 MB)


Category:

Source:

Views: 535


Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »



Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article Product Review of Factiva Companies & Executives (Introduction; Contact Details)
    Tuesday, 16th September 2014

    Chris Porter looks at the Companies & Executives component of the Dow Jones Factiva service. This component contains data and tools relating to companies, executives and industries. It was previously sold separately, but is now fully integrated into the main Factiva product. Factiva Companies & Executives is aimed at researchers and analysts in information-intensive organisations, as well as those involved in sales and business development. In the first part of the review Chris introduces the product and company and provides contact details.

  • Click to view the article Are Companies Making the Most of SharePoint?
    Tuesday, 16th September 2014

    SharePoint is much more than just a document collaboration tool; its social and collaborative elements are continually being strengthened and it now also serves as a social computing platform. But how many companies are actually taking advantage of all of its features? This is a question that often remains unanswered, so it was with some interest that I read an article which looks at research into the ways companies are really using SharePoint.

  • Click to view the article Key Differentiators - Pay As You Go Market Research Providers
    Monday, 15th September 2014

    If you're looking for company, industry or country information on a Pay As You Go basis, the wealth of online market research sources can seem quite overwhelming. In her article, Sophie Alexander highlights the key differentiators of four well-known market research vendors, including the type of content, publishers, search features, account options as well as geographical and language coverage.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"As a service providing practical support and guidance for what professionals do FreePint is pretty unique and decent value for money." ..."

Read more testimonials and supply yours »







 

 
 
 

Subscribe

Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »

Sources

All DocuBase Sources »

Source Categories

All Source Categories »

Archive

All Archives »