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Saturday, 26th July 2014

UK: New Research Finds Data Trust Deficit with Lessons for Policymakers

Source: Ipsos MORI

From Press Release:

The media, internet companies, telecommunication companies and insurance companies all come bottom of the “trust in data” league table.

Losing or selling personal data seen as two of the top three reasons for stopping using a company – even more so than exploiting foreign workers, damaging the environment or even charging more than competitors.

New research for the Royal Statistical Society carried out by Ipsos MORI reveals that the media, internet companies, telecommunications companies and insurance companies all come at the bottom of a “trust in data” league table. Only between four and seven per cent say they have a high level of trust in these organisations to use data appropriately, compared with 36% trusting the NHS, and 41% trusting their GP.

Further, nearly all institutions suffer a “data-trust-deficit”, whereby trust in them to use data appropriately is lower than trust generally. For example, some of the biggest changes are for companies that rely heavily on data, such as internet companies (who are not trusted by 54% on using data (give a score of 0-4 out of 10), 22 points higher than the 32% who do not trust them generally), supermarkets (42% do not trust them on using data, compared with 23% who do not trust them generally) and telecommunications companies (54% do not trust them on data, compared with 40% who do not trust them generally).

+ Press Release and SlideShare presentation

+ Privacy and Data Sharing tables (PDF; 15 MB)


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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

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