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Thursday, 19th June 2014

UK: Speaking to the Innovation Population

Source: NESTA: National Endowment for Science, Technology and the Arts (UK)

From Press Release:

New research by Nesta says MPs who want to promote UK innovation and technology need to reach out beyond ‘geeks’ and ‘techies’.

MPs and the public share the view that the UK needs more innovation – new ways of doing things, new ideas, new technology, creativity – shows new research from Nesta, the UK’s innovation foundation. Speaking to the Innovation Population explores the public’s views about new ideas and technologies and makes recommendations for how policymakers can better communicate with voters on these issues.

But the research also suggests that only one fifth of the population responded positively to the idea of innovation as an abstract concept. To reach a majority, the government needs to talk about the benefits of innovation and address the challenges.

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