Home > DocuBase > Article

« All DocuBase Articles

 

Follow DocuTicker on Twitter Bookmark and Share   Feed

Tuesday, 27th May 2014

2014 Social Media Marketing Industry Report

Source: Social Media Examiner

From Executive Summary:

This study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their businesses....

• The top social media questions marketers want answered: We reveal the big questions marketing pros want answered about social media.
• The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.
• The benefits of social media marketing: This rather beefy section reveals all of the major advantages marketers are achieving with their social media efforts. We also look at how weekly time invested and years of experience affect the results.
• Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. We also examine which platforms experienced marketers are using.
• Social media sites people want to learn more about: In this section, we reveal the social platforms that marketers are most interested in learning about.
• Other analyses: We also examine the role of content in social media marketing, paid social media, social media outsourcing and how marketers use other forms of marketing. In addition, we take a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. We also highlight significant changes since our 2013 study.

+ Direct link to Report (PDF; 9.6 MB)


Category:

Views: 1926


Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »



Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article Making Your Intranet Unusable
    Friday, 24th October 2014

    James Mullan has written a number of FreePint articles about some of the tools and techniques you can use to make your intranet more effective. Now in what some people might think is a cruel twist of fate, he's decided to look at some of the ways in which you can make your intranet unusable.

  • Click to view the article Assessing the Credibility of Crowdsourced Content
    Friday, 24th October 2014

    Libby Trudell investigates the role of crowdsourcing in enterprise information. She defines the term, provides an overview of quality control and gives some examples of crowdsourced research services in areas from company data to intellectual property. Finally she identifies key questions to ask if you are incorporating such resources into your research portfolio.

  • Click to view the article InfoDesk Eases the Push of Relevant Real-Time Content
    Friday, 24th October 2014

    InfoDesk is a content integration and information management solution company with an emphasis on current awareness content delivery. The company defines itself as content neutral, meaning it will integrate any electronic content to provide organisations with a custom search and content delivery system that makes the most of their information assets.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"Loved it. Very impressed. It was great. A very high calibre event. The people participating were of a very high calibre. Felt that the topics ..."

Read more testimonials and supply yours »







 

 
 
 

Subscribe

Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »

Sources

All DocuBase Sources »

Source Categories

All Source Categories »

Archive

All Archives »