Home > DocuBase > Article

« All DocuBase Articles

 

Follow DocuTicker on Twitter   Feed

Tuesday, 27th May 2014

2014 Social Media Marketing Industry Report

Source: Social Media Examiner

From Executive Summary:

This study surveyed over 2800 marketers with the goal of understanding how they are using social media to grow and promote their businesses....

• The top social media questions marketers want answered: We reveal the big questions marketing pros want answered about social media.
• The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.
• The benefits of social media marketing: This rather beefy section reveals all of the major advantages marketers are achieving with their social media efforts. We also look at how weekly time invested and years of experience affect the results.
• Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. We also examine which platforms experienced marketers are using.
• Social media sites people want to learn more about: In this section, we reveal the social platforms that marketers are most interested in learning about.
• Other analyses: We also examine the role of content in social media marketing, paid social media, social media outsourcing and how marketers use other forms of marketing. In addition, we take a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. We also highlight significant changes since our 2013 study.

+ Direct link to Report (PDF; 9.6 MB)


Category:


Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »



Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article Product Review of Attensa (Competitors, Development & Pricing)
    Friday, 28th August 2015

    In the final part of his review of knowledge management and current awareness tool Attensa, Dale Moore looks at pricing and the way that the product is evolving. He also considers whether products such as awareness services NewsEdge.com and Linex, and also InfoDesk, LexisNexis Publisher and Manzama could be considered competitors.

  • Click to view the article Analysing Authentication Challenges & Approaches - FreePint Research
    Thursday, 27th August 2015

    Authentication solutions need to address a range of requirements, both internal and external, and operate seamlessly and invisibly to the user. Large organisations are coping with situations where they're multiplying those requirements against dozens and sometimes hundreds of suppliers, in multiple countries, on mobile devices... Find out more about FreePint's research investigating these challenges and approaches.

  • Click to view the article Product Review of Attensa (Technology - Search & User Interface; Outputs & Alerts; Administration & Help)
    Thursday, 27th August 2015

    The third part of Dale Moore's product review goes into detail about the technology behind the knowledge management and current awareness tool Attensa. The ethos of the platform is not about finding relevant information but using what you already have. This adds up to a different take on the problem of dealing with information overload.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"I just wanted to let you know that I found this quick webinar very informative! I'm happy that I made time to attend. Thanks for the reminders ..."

Read more testimonials and supply yours »







 

 
 
 

Subscribe

Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »

Sources

All DocuBase Sources »

Source Categories

All Source Categories »

Archive

All Archives »