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Saturday, 3rd May 2014

UK: Adultsí Media Use and Attitudes Report 2014

Source: Ofcom (UK)

From Press Release:

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year, driven by a three-fold increase in the use of tablet computers to go online, new Ofcom research reveals.

This has helped to drive overall internet use up from 79% of adults in 2012 to 83% in 2013, according to Ofcom’s Adults’ Media Use and Attitudes Report.

The proportion of people aged over 65 that are accessing the web reached 42% in 2013, up nine percentage points from 33% in 2012, which is a 27% increase over the year. One reason for this is an increase in the use of tablet computers by older people aged 65-74 to go online, up from 5% in 2012 to 17% in 2013.

Nearly all adults under 35 years old now go online (98%). The increase in internet use was driven by three different age-groups: 25-34s (98%, up from 92% in 2012), 45-54s (91%, up from 84%), and, most notably, those over 65.

Older people spend significantly less time surfing the web than younger people (16-24 year olds), who on average spend more than a whole day (24 hours 12 minutes) each week online. UK adult internet users spend an estimated average 16 hours 54 minutes online each week, which compares to an average 9 hours 12 minutes online per week among those over 65.

+ Direct link to Report  (PDF; 1.6 MB)

+ Annexes: Websites visited and top 20 television programmes viewed (PDF; 326 KB)

+ Press Release


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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

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