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Tuesday, 25th March 2014

From Digitally Disrupted to Digital Disrupter (Accenture Technology Vision 2014)

Source: Accenture

From the Introduction:

Big companies are back in the digital game. Procter & Gamble, Tesco, Disney, GE—these are just a few of the global 2,000 that are now in a race to become digital. Those that get there first will be able to disrupt their existing markets and penetrate new ones. They will be in control of their new digital destinies.

This year’s report represents the latest iteration of Accenture’s Technology Vision, which declares that “every business is a digital business.” In last year’s report, we laid out the imperative for every business to reimagine itself in this digital world, and we charted the increasing appetite of leading enterprises for exploring the opportunities that emerging technologies provide.

This year we see something more. We see the first wave of large traditional companies starting to use technology as a driving force—in some situations, the driving force— for how they grow strongly and effectively. If the last decade has been seen as the playground of the digital startups—overnight sensations such as Instagram and Twitter, Zipcar and YouTube, TripAdvisor and Airbnb— then the coming decade will see the emergence of the traditional companies as digital giants. Backed by their deep resources, enormous scale, and process discipline, these new digerati are about to rewrite much of the digital playbook.

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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »

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