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Friday, 17th January 2014

UK: Healthier Choices Pilot

Source: Healthier Choices Pilot

From the Foreword:

Many of the changes that will help fight the obesity epidemic in the UK will take several generations before a meaningful impact is seen. The Healthier Choices Pilot is a landmark study because it is one of the very few initiatives to show an instantaneous effect and therefore that an improvement towards a healthier diet and a healthier population can be effected almost overnight.

That sales in fresh fruit increased by 20 percentage points, as just one example of the findings, is extremely significant not only in immediate public health terms but also in the context of behaviour change thinking. In an article published in the British Medical Journal as recently as November, Theresa Marteau of the Cambridge University Behaviour and Health Research Unit, puts it that ‘the removal of cues for unhealthier behaviours and the addition of ones for healthier behaviours has the potential to shape the behaviour of all those exposed, regardless of their executive functioning’ or neural self-regulation. The Healthier Choice Pilot tests this potential and confirms the theory.

As well as this wider academic recognition of the importance of this area of research, it is also understood that this is the first study of its kind to take place in the UK in a live working supermarket environment.

+ Direct link to document (PDF; 7.6 MB)



Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »

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