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Sunday, 15th December 2013

Top 5 CRM trends in 2014

Source: Maximizer Software

From Mobile CRM Will Rise:

Smartphones, tablets and smart mobile devices have enhanced how and when we access data. With new functionality constantly multiplying the ease with which we can access and use data, and the dawn of wearable tech like the Google Glass®, mobile technology is set to increase its involvement in our everyday lives, both professionally and personally.

How is the mobile rise affecting CRM?

The answer is simple – apps. Apps are fantastically accessible and useful and because of this, they are everywhere in the business software world, becoming a standard feature for any respectable CRM software offering.

In 2014, Gartner Research predicts CRM apps will grow by 500%! Earlier this year, Gartner noted there are approximately 200 CRM currently apps available and they are expecting this number to grow to 1,200 by 2014, making mobile apps one of the fastest growing trends in CRM.

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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

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