Monday, 28th October 2013
Hunger for Growth: Food and Beverage Looks to the Future
Source: Grant Thornton (UK)
From Leading Market Trends:
(A) major factor impacting the Food and Beverage industry is increasing consumer use of smartphones and tablets to find product information as they shop or dine. Sixty-one percent of millennials – and 58% of 36 to 65 year-olds – use smartphones to shop at grocery stores, according to the Sprint Mobile Moment of Truth Survey. Smartphones are used primarily to: compare price find coupons make lists text/email research products
With this level of in-store access to information, it is easy to understand why 78% of Food and Beverage executives report that their company websites are the top method to attract and/or retain customers, and that many also use social media and other digital tools to build brand awareness and loyalty (eg emails, online advertising, online search engines, Twitter, and digital coupons).
+ Direct link to document (PDF; 4.7 MB)
By Adrian Janes
Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.
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