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Monday, 21st October 2013

The “Upwardly Mobile” Enterprise

Source: Oxford Economics (UK)

From the Introduction:

Much as e-business represented a fundamental business shift in the early part of this century, mobile technology offers a unique opportunity for organizations today. Far more than simply an emerging consumer channel, mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top- and bottom-line results. Our survey of over 600 companies and interviews with 30 mobile leaders suggests that less than half of organizations have comprehensive strategies in place to encompass the spectrum of mobile efforts and address the broad challenges of implementation. Further, only a handful of mobile strategy leaders have put into place the needed building blocks to take full advantage of these new mobile opportunities. Significant opportunities exist for companies to improve their mobile strategy development efforts, leverage mobility to reinvent business and operating models, and deliver more effective mobile IT processes and solutions.

+ Direct link to document (PDF; 267 KB)



Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

More articles by Adrian Janes »

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