Home > DocuBase > Article

« All DocuBase Articles

 

Follow DocuTicker on Twitter Bookmark and Share   Feed

Sunday, 30th December 2012

Consumption Trends China 2013

Source: WPP

From the Foreword:

New consumption trends, both on the macro and micro levels, are appearing, colliding, converging, or even disappearing, at lightning speed and in real time. Marketers are working from a script that is constantly being rewritten. Some of these changes can be comprehensive in scope, affecting and altering many aspects of consumption. For some marketers, these changes will unlock new opportunities and/or significant competitive advantages. For others, dealing with their impact will be a major challenge. The goal of the Consumption Trends China series of reports has always been to provide direction and be a springboard to inspire marketers to come up with new business models, products/services and experiences to meet the needs of the evolving consumers.

This is the third year that MEC prepares this report and we have greatly improved our methodology to identify, sort and analyze what trends will come into play in 2013. We started out this series of reports in 2011 based on observations by trend scouts, backed up by desk research. For 2012, we added quantification by asking consumers to rank the trends in an online survey. In Consumption Trends China 2013, MEC and CIC, China‘s leading social business intelligence provider, have joined forces to provide a more comprehensive view of the year ahead. CIC brings in IWOM (internet Word of Mouth) and social media to the research, adding granularity and texture to the trends.

+ Direct link to document (PDF; 7.1 MB)


Category:

Source:

Views: 974


Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »



Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article How To Increase User Engagement With Knowledge Tools
    Friday, 19th September 2014

    One of the many things that information and knowledge professionals can be tasked with is encouraging and developing user engagement with knowledge tools. This can be a thankless task given the complexity of both the organisations that users work in and the tools that organisations provide. James Mullan examines how information and knowledge managers can encourage use of the knowledge tools for which they're responsible.

  • Click to view the article Product Update of Compliance Catalyst
    Thursday, 18th September 2014

    Chris Porter catches up with some of the latest developments in the Compliance Catalyst service from Bureau van Dijk (BvD) and highlights key changes since FreePint's full review in August 2013. Compliance Catalyst is a workflow application that helps organisations to take an informed, risk-based decision on whether to accept a potential new customer, supplier or other business partner. BvD has made numerous enhancements to the content and functionality of the service, driven by customer feedback.

  • Click to view the article Product Review of Factiva Companies & Executives (Introduction; Contact Details)
    Tuesday, 16th September 2014

    Chris Porter looks at the Companies & Executives component of the Dow Jones Factiva service. This component contains data and tools relating to companies, executives and industries. It was previously sold separately, but is now fully integrated into the main Factiva product. Factiva Companies & Executives is aimed at researchers and analysts in information-intensive organisations, as well as those involved in sales and business development. In the first part of the review Chris introduces the product and company and provides contact details.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"FreePint is the only industry publication for information professionals and it covers most of the things that an information professional ..."

Read more testimonials and supply yours »







 

 
 
 

Subscribe

Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »

Sources

All DocuBase Sources »

Source Categories

All Source Categories »

Archive

All Archives »