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Sunday, 30th December 2012

Consumption Trends China 2013

Source: WPP

From the Foreword:

New consumption trends, both on the macro and micro levels, are appearing, colliding, converging, or even disappearing, at lightning speed and in real time. Marketers are working from a script that is constantly being rewritten. Some of these changes can be comprehensive in scope, affecting and altering many aspects of consumption. For some marketers, these changes will unlock new opportunities and/or significant competitive advantages. For others, dealing with their impact will be a major challenge. The goal of the Consumption Trends China series of reports has always been to provide direction and be a springboard to inspire marketers to come up with new business models, products/services and experiences to meet the needs of the evolving consumers.

This is the third year that MEC prepares this report and we have greatly improved our methodology to identify, sort and analyze what trends will come into play in 2013. We started out this series of reports in 2011 based on observations by trend scouts, backed up by desk research. For 2012, we added quantification by asking consumers to rank the trends in an online survey. In Consumption Trends China 2013, MEC and CIC, China‘s leading social business intelligence provider, have joined forces to provide a more comprehensive view of the year ahead. CIC brings in IWOM (internet Word of Mouth) and social media to the research, adding granularity and texture to the trends.

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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

Adrian can be reached at adrian.janes@freepint.com

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