Friday, 29th June 2012

A Portrait of Today’s Tablet User

Source: Online Publishers Association

Summary Findings:

1. Tablet usage is exploding.
2. Tablets have become embedded in people’s lives.
3. Content consumption continues to dominate tablet usage.
4. Tablet users have an appetite for paid content.
5. After seeing tablet ads, tablet users are driven to actions.
6. Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.

+ Direct link to document (PDF; 966 KB)

Category:

• Business and economics (DocuTicker)
• Consumer issues (DocuTicker)
• Industries (DocuTicker)
• Internet (DocuTicker)
• Media and entertainment (DocuTicker)
• Technology (DocuTicker)
• Telecommunications (DocuTicker)
• North America (DocuTicker)

Source:

• Online Publishers Association

Views: 2354

By Adrian Janes

Having begun his career in academic libraries, Adrian Janes is currently an Information Services Librarian with the London Borough of Havering.

In this role, he has particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by Free Pint Ltd. in 2007. He is also involved in training and publicising online reference resources and is a regular contributor to DocuTicker.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »

Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

FreePint

FreePint supports the value of information in the enterprise. Read more »

Latest FreePint Articles:

• Big Data and the Enterprise Information Professional
  Friday, 17th May 2013

  Victor Camlek reviews what big data means for the information professional in a corporate information centre, library or strategic planning department. Opportunities abound for info pros to take the lead as content advocates on big data issues and to deliver an active agenda aimed at documenting, tracking and attending physical and virtual events focused on big data - to deliver a strong return on investment.

• Encouraging Collaboration Within Law Firms
  Friday, 17th May 2013

  Failure, that's a horrible word to use at the start of an article. But that's essentially what this article is going to be about and, more specifically, why (some say) internal collaboration tools within law firms are doomed to fail. However, failure can also be useful in understanding how tools such as intranets, or collaboration tools like Confluence, are used and what could drive future projects to success.

• Privacy - Don't Hold Your Breath
  Friday, 17th May 2013

  The discovery that Bloomberg News journalists have been making use of customer data raises broader privacy issues. Associated Press has complained about secret use of its telephone records by the United States Justice Department and the British polling organisation Ipsos MORI has been exposed trying to sell anonymised data from the mobile phone service EE to the London police. How effective is anonymisation, should internet service providers shield user data from the authorities and are some websites’ privacy notices designed merely to protect the providers?

• ... more ...

All Family Articles »
Family Articles by Category »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Start the conversation about a subscription by
completing our online form: "How can FreePint help?"

FreePint Testimonials

"This report will be of great value to me as I meet with the managing partner in the near future to discuss the budget. It is one of the ..."

Read more testimonials and supply yours »