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Tuesday, 26th June 2012

UK: Crossing the River by Feeling for Stones: A New Approach to Exporting Creative Content to China?

Source: Nesta : National Endowment for Science, Technology and the Arts (UK)

We have all heard the statistics. About how China is forecast to overtake the US to be the largest economy in the world by 2027. How China already has 277 million mobile web users, of which 45 per cent use their handsets to access music and 21 per cent video games. How more than 300 million Chinese are studying English. How Chinese e–commerce is predicted to triple by 2015, when sales could hit $420 billion – 20 per cent higher than the projection for the US market. And how, at 67,300, China sends more students to UK universities than any other country in the world. These dizzying numbers should mean there is a particularly large market for the UK’s creative industries, right?

The trade statistics suggest not. According to UNCTAD, in 2010 the UK’s share of creative goods exports to China was just 1.4 per cent, compared with a 4.8 per cent share in world creative goods exports. UK exports of creative goods to China totalled $140 million, lower than not only Japan ($900 million), the US ($800 million) and Singapore ($520 million), but also France ($224 million), Germany ($325 million) and Italy ($474 million).

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Having begun his career in academic libraries, Adrian Janes has subsequently worked extensively in public libraries, chiefly in enquiry work as an Information Services librarian. In this role he has had particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by FreePint in 2007, and has contributed articles to FreePint and ResourceShelf. He is involved in training in information literacy and the use of online reference resources.

A Contributing Editor to DocuTicker, he also write reviews for Pennyblackmusic.

More articles by Adrian Janes »

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