Friday, 15th June 2012
Mediascope Europe 2012
Source: IAB Europe
From Press Release:
Key European findings revealed at IAB Europe’s Interact conference:
426.9m Europeans use the internet (65%), spending 14.8 hours online each week
One third (37%) of Europeans access the internet using more than one device
Traditional media activities are rapidly moving online with more than 9 in 10 European internet users visiting news websites
Europeans are using the web and watching TV simultaneously to complement their viewing experience
The internet has become an essential way for brands to engage with consumers with 4 in 10 European internet users agreeing that the way a brand communicates online is important
96% of European internet users research online for purchases and 87% shop online
+ Pan-European Launch Presentation Summary (PDF; 5.6 MB)
+ Press Release
By Adrian Janes
Having begun his career in academic libraries, Adrian Janes is currently an Information Services Librarian with the London Borough of Havering.
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