Friday, 15th June 2012

Mediascope Europe 2012

Source: IAB Europe

From Press Release:

Key European findings revealed at IAB Europe’s Interact conference:

426.9m Europeans use the internet (65%), spending 14.8 hours online each week

One third (37%) of Europeans access the internet using more than one device

Traditional media activities are rapidly moving online with more than 9 in 10 European internet users visiting news websites

Europeans are using the web and watching TV simultaneously to complement their viewing experience

The internet has become an essential way for brands to engage with consumers with 4 in 10 European internet users agreeing that the way a brand communicates online is important

96% of European internet users research online for purchases and 87% shop online

+ Pan-European Launch Presentation Summary (PDF; 5.6 MB)

+ Press Release

Category:

• Business and economics (DocuTicker)
• Consumer issues (DocuTicker)
• Europe (DocuTicker)
• Industries (DocuTicker)
• International (DocuTicker)
• Internet (DocuTicker)
• Media and entertainment (DocuTicker)
• Social and cultural issues (DocuTicker)
• Sports, recreation and leisure (DocuTicker)
• Technology (DocuTicker)
• Telecommunications (DocuTicker)

Source:

• IAB Europe - Internet Advertising Bureau

Views: 1550

By Adrian Janes

Having begun his career in academic libraries, Adrian Janes is currently an Information Services Librarian with the London Borough of Havering.

In this role, he has particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by Free Pint Ltd. in 2007. He is also involved in training and publicising online reference resources and is a regular contributor to DocuTicker.

Adrian can be reached at adrian.janes@freepint.com

More articles by Adrian Janes »

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