Wednesday, 23rd May 2012
Tourism in London
Source: GLA Economics (UK)
From Executive Summary:
London is one of the most visited cities in the world. In terms of international visitor numbers it is comparable with some Far East destinations such as Hong Kong and Singapore but significantly outperforms other European cities (including Paris). In 2010 the capital received more international visitor spend than the remainder of the UK regions put together and visitor volumes in London rose whilst falling in the remainder of England, Wales and Scotland. Nevertheless, the number of jobs supported by tourism in the capital remains around 7 per cent beneath its pre-recession peak.
The capital dominates Britain’s most visited tourist attractions with some sites such as the British Museum attracting more than five million visits annually. However, different attractions in the capital appeal to different visitor types. Its hotel market is fundamentally different to that of the remainder of the country, characterised by higher occupancy rates, higher average daily room rates and far higher levels of profitability. As such the capital’s market has far more in common with that of some of its major European competitor cities such as Paris, Barcelona or Rome for instance than the rest of the UK.
A relatively small number of inbound markets account for the majority of international visitors to London. The ‘traditional’ markets of the EU and North America account for nearly three quarters of all visits and nearly 60 per cent of spend. However, this masks important changes which have taken place and continue to affect the market. The share of tourist spend accounted for by visitors from the United States, for example, has fallen from more than 25 per cent to 15 per cent in a mere eight years and movements across the EU have also changed considerably – not least through the absorption of the Accession states in 2004.
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By Adrian Janes
Having begun his career in academic libraries, Adrian Janes is currently an Information Services Librarian with the London Borough of Havering.
In this role, he has particular responsibility for information from both the UK Government and the European Union. He wrote a detailed report on sources for the latter which was published by Free Pint Ltd. in 2007. He is also involved in training and publicising online reference resources and is a regular contributor to DocuTicker.
Adrian can be reached at firstname.lastname@example.org
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