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Friday, 9th March 2012

Search Engine Use 2012

Source: Pew Internet and American Life

From the publication web page:

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising.

Though they generally do not support targeted search or ads, these users report very positive outcomes when it comes to the quality of information search provides, and more positive than negative experiences using search.

The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults, age 18 and older.

+ Link to full report (PDF; 1.30 MB)

+ Link to survey questions (PDF; 343 KB)


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Peggy Garvin, of Garvin Information Consulting, is the author of United States Government Internet Directory (Bernan Press) and Real World Research Skills, 2009 (TheCapitol.Net). In her 20 years in the information business, Peggy has managed electronic information products and services in a variety of environments, including commercial publishing, e-commerce, law firms, and the Congressional Research Service of the Library of Congress. Peggy's work has been recognized with the 2011 SLA Dow Jones Leadership Award. She has a Masters of Library Science degree from Syracuse University School of Information Studies.

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