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Thursday, 8th December 2011

Twitter and the Campaign

Source: Pew Research Center

From the report:

A detailed examination of more than 20 million Tweets about the race for president finds that the political discussion on Twitter is measurably different than the one found in the blogosphere-more voluminous, more fluid and even less neutral.

But both forms of social media differ markedly from the political narrative that Americans receive from news coverage, according to a new study by the Pew Research Center's Project for Excellence in Journalism, which examines campaign coverage and the online conversation from May 2-November 27.

Other findings:

...the new study found that the candidate conversation on Twitter is tremendously active—indeed the number of statements about candidates on Twitter vastly outnumber those offered in blogs by a factor of more than 9 to 1.

+ Direct link to full report (PDF; 1.28 MB)

+ Direct link to full report (HTML)


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An Info Pro, librarian, entrepreneur, author, worldwide connector and book-lover, Heather Negley is recognized for her new ways of thinking about librarianship, research, social media and creativity. Heather is the founder of HelpALibrarian.com and Zing Information Services. She has most recently been an Information Research Specialist with the Congressional Research Service at the Library of Congress where she provided business research for members of Congress and their staffs. Heather also worked as a research reporter for U.S. News and World Report and as a technical advertising producer on the washingtonpost.com. She received her MS in Library and Information Science from Simmons College in Boston, MA.

Heather can be reached at heather.negley@freepint.com

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