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Tuesday, 12th April 2011

Are Words Enough in a Crisis?

Source: RAND Corporation

From the report:

Can military forces get their messages across more effectively? RAND Europe examines NATO's new Strategic Communication concept.

Modern technologies have transformed communications. Anyone can access mobile networks or post material to the internet, even in remote locations. This information revolution makes it hard for governments to control the messages reaching key audiences, particularly in fast-changing situations.

This is particularly true for military coalitions. The more partners there are, the harder it is to agree messages quickly. NATO's adversaries also have the advantages of local knowledge and less formal, flexible structures.

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An Info Pro, librarian, entrepreneur, author, worldwide connector and book-lover, Heather Negley is recognized for her new ways of thinking about librarianship, research, social media and creativity. Heather is the founder of HelpALibrarian.com and Zing Information Services. She has most recently been an Information Research Specialist with the Congressional Research Service at the Library of Congress where she provided business research for members of Congress and their staffs. Heather also worked as a research reporter for U.S. News and World Report and as a technical advertising producer on the washingtonpost.com. She received her MS in Library and Information Science from Simmons College in Boston, MA.

Heather can be reached at heather.negley@freepint.com

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