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Friday, 11th February 2011

Generations and their gadgets

From the February 3 Press Release:

Many devices have become popular across generations, with a majority now owning cell phones, laptops and desktop computers. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video.

  • Cell phones are by far the most popular device among American adults. Some 85% of adults own cell phones, and 90% of all adults—including 62% of those age 75 and older—live in a household with at least one working cell phone.
  • Desktop computers are most popular with adults ages 35-65, and Millennials are the only generation that is more likely to own a laptop computer or netbook than a desktop: 70% own a laptop, compared with 57% who own a desktop.
  • Almost half of all adults own an iPod or other mp3 player, but these are still most popular with Millennials—74% of adults ages 18-34 own an mp3 player, compared with only 56% of the next oldest generation, Gen X (ages 35-46).
  • Game consoles are uniformly popular with all adults ages 18-46, 63% of whom own these devices.
  • Overall, 5% of adults own an e-book reader, and 4% own an iPad or other tablet computer.

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