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Wednesday, 1st December 2004

The Pro-Am Revolution - How enthusiasts are changing our economy and society

Societal Issues--Amatuers--United Kingdom
Source: DEMOS
The Pro-Am Revolution - How enthusiasts are changing our economy and society
"From astronomy to activism, from surfing to saving lives, Pro-Ams - people pursuing amateur activities to professional standards - are an increasingly important part of our society and economy. For Pro-Ams, leisure is not passive consumerism but active and participatory, it involves the deployment of publicly accredited knowledge and skills, often built up over a long career, which has involved sacrifices and frustrations."
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