The National Chicken Council has developed Animal Welfare Guidelines to ensure the proper care, management and handling of broiler chickens and broiler breeders. Any company using these Guidelines should also use the NCC Animal Welfare Audit Checklist to validate its performance under the Guidelines. A point score under the Checklist will give a participating company a benchmark of its performance.
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In the third part of his series on NewsEdge Chris Porter looks at its proprietary technology. He assesses the choice of search options; the extensive underlying taxonomy, "ACME", from parent company Acquire Media; and its impressive range of distribution choices.