Home > DocuBase > Article

« All DocuBase Articles

 

Follow DocuTicker on Twitter   Feed

Wednesday, 15th July 2009

How Teenagers Consume Media

How Teenagers Consume Media (PDF; 77 KB)
Source: Morgan Stanley Research (via Financial Times)
From e-mail:

Digital media is profoundly transforming consumer behaviour and traditional media business models. While creating new opportunities, its disruptive influence is being accelerated by the global recession.

At the vanguard of this digital revolution are teenagers. While their habits will obviously change (especially when they start employment), understanding their mindset seems an excellent way of assessing how the media landscape will evolve. To this end, we asked a 15 year old summer work intern, Matthew Robson, to describe how he and his friends consume media.

Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it. There are several issues that immediately jump out from the piece. Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet.

They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment.

Hat tip: JB


Category:

Views: 1606




Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article Q&A with Attensa - Tackling Critical Current Awareness Challenges
    Friday, 28th November 2014

    Shimrit Janes interviews Charlie Davidson, CEO of Attensa, to find out more about how their current awareness platform helps their customers, how he sees the field of current awareness evolving, and what Attensa is doing to respond to those changes.

  • Click to view the article Building a Better (Digital) Workplace
    Friday, 28th November 2014

    If there's something that I'm sure we can all agree on, it's that the world of work is changing very quickly and that as information professionals we need to be aware of these developments. Before we can take advantage of these developments and the opportunities the digital workplace presents, we need to look at overcoming some of the problems that we face in our existing workplaces.

  • Click to view the article Conducting Corporate Research in Scandinavia
    Friday, 28th November 2014

    Scandinavian business information specialist Anja Thygesen introduces how best to research small and large companies and provides examples and tips when researching Denmark.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"I was very impressed with the quality of the Webinar. I attend a lot of professional webinars and this was one of the best. It was well ..."

Read more testimonials and supply yours »







 

 
 
 

Subscribe

Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »

Sources

All DocuBase Sources »

Source Categories

All Source Categories »

Archive

All Archives »