Home > DocuBase > Article

« All DocuBase Articles


Follow DocuTicker on Twitter   Feed

Wednesday, 15th July 2009

How Teenagers Consume Media

How Teenagers Consume Media (PDF; 77 KB)
Source: Morgan Stanley Research (via Financial Times)
From e-mail:

Digital media is profoundly transforming consumer behaviour and traditional media business models. While creating new opportunities, its disruptive influence is being accelerated by the global recession.

At the vanguard of this digital revolution are teenagers. While their habits will obviously change (especially when they start employment), understanding their mindset seems an excellent way of assessing how the media landscape will evolve. To this end, we asked a 15 year old summer work intern, Matthew Robson, to describe how he and his friends consume media.

Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it. There are several issues that immediately jump out from the piece. Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet.

They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment.

Hat tip: JB


Please note: DocuTicker's editors collect citations for full-text PDF reports freely available on the web but we do not archive these reports. When you click a link to find and/or download the report, you are leaving the DocuTicker site. DocuTicker makes no representations regarding the ongoing availability of any report or any external resource. Links were accurate as of the date of posting.

« All DocuBase Articles



FreePint supports the value of information in the enterprise. Read more »

FeedLatest FreePint Content:

  • Click to view the article How to Develop Strong Relationships between Buyers and Suppliers
    Wednesday, 25th November 2015

    Catherine Pask reports on feedback from information managers to provide suggested steps and tips for improving relationships between buyers and sellers of information, such as avoiding surprises and keeping communications open.

  • Click to view the article Surveys Reveal Concerns about Reliability of and Access to Information
    Wednesday, 25th November 2015

    As we get to the half-way point in our "News, and Other Commodities" Topic Series, Shimrit Janes pauses to reflect on the findings of FreePint's recent research and surveys into private company information and web usage policies, and takes a look at what else is still to come.

  • Click to view the article Market Landscape - Media Monitoring
    Tuesday, 24th November 2015

    FreePint presents an overview of some key vendors in the media monitoring space. The table identifies key vendors and  products, a brief description of the platform, geographic scope and highlights any special  features, key use-cases and value. Products covered include Cision, Commetric, Factiva, Infomart, LexisNexis Publisher, Meltwater News, Newsdesk, NewsEdge, Nexis, and SinglePoint.

  • ... more ...

All FreePint Content »
FreePint Topics »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.

FreePint Testimonials

"We have enjoyed immensely working with FreePint's consulting team. Their broad experience and practical hands-on approach to strategic ..."

Read more testimonials and supply yours »




Receive the DocuTicker Newsletter each week.

Find out more »

Article Categories

All Article Categories »


All DocuBase Sources »

Source Categories

All Source Categories »


All Archives »