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Thursday, 16th October 2008

9.6 Million U.S. TV Households Still Unprepared for the Digital Switch With Only Four Months to Go Until Transition

9.6 Million U.S. TV Households Still Unprepared for the Digital Switch With Only Four Months to Go Until Transition (PDF; 45 KB)
Source: The Nielsen Company

According to The Nielsen Company, more than 9 million households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. Another 12.6 million households have at least one television set that will no longer work when the digital transition occurs, meaning that nearly one in five U.S. households are either partially or completely unready for the transition.

Under government-mandated action, all television stations are required to switch to digital programming by February 17, 2009, which will leave viewers without a television signal unless they purchase digital television sets, connect to cable, satellite, and alternate delivery systems or purchase a converter box.

In a research paper released today, Nielsen reported that the number of fully unprepared homes decreased 1.4 percentage points from May 1 to September 1, 2008, leaving 8.4% of all U.S. households still completely unready.

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