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Monday, 10th March 2008

Privacy Principles for the Development of User Controls for Behavioral Targeting

Privacy Principles for the Development of User Controls for Behavioral Targeting (PDF; 78 KB)
Source: Center for Democracy & Technology

CDT today released a set of privacy principles to help guide the development of software tools related to online behavioral targeting. Developed in consultation with members of CDT's Internet Privacy Working Group (IPWG), the principles aim to bolster the development of tools for Web browsers and other software that empower users with the ability to manage their privacy and control online behavioral tracking activities. The document is a result of meetings with IPWG, sparked by renewed interest in behavioral targeting at the FTC, in the private sector and among consumer groups.


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