Wednesday, 25th April 2007

The Scarborough Newspaper Audience Ratings Report 2007

The Scarborough Newspaper Audience Ratings Report 2007 (PDF; 1.16 MB)
Source: Scarborough Research
From press release (PDF; 21 KB):

Scarborough Research, the leading authority on newspaper audience ratings, issued a report today highlighting newspaper ratings for 135 papers in 74 local markets across the United States. The Scarborough Newspaper Audience Ratings Report provides single-source print, website, and Integrated Newspaper Audience (the combined print and online weekly audiences) ratings for newspapers in local markets (DMAs) measured by Scarborough. It is a useful guide for agencies, advertisers, and others in the media business who plan, buy and sell local advertising.
...
The Scarborough Newspaper Audience Ratings Report is presented in an easy- to-navigate guide. It is organized by market, and each market is ranked in the report according to its DMA adult population. Each newspaper's weekly print audience, weekly website audience, and Integrated Newspaper Audience are published in the Report. All data is derived from Scarborough's Local Market Studies, Release 2 2006 (fieldwork dates: 8/05-9/06).

Category:

• Media and entertainment (DocuTicker)

Source:

• Scarborough Research

Views: 381

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