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Thursday, 10th August 2006

New Report Tracks the Origin and Path of Unwanted Internet Ads

New Report Tracks the Origin and Path of Unwanted Internet Ads
Source: Center for Democracy and Technology
"More than half of the pop-up ads served by nuisance 'adware' programs are placed knowingly by advertisers, according to a study released today by the Center for Democracy & Technology (CDT). Although many ads purchased by major national companies pass through complex networks of affiliates before being displayed by nuisance adware distributors, 55 percent of the ads served by those distributors are placed directly by the companies being advertised, according to "Following the Money II: The Role of Intermediaries in Adware Advertising" (PDF; 1.37 MB).
See also: Following the Money I: How Advertising Dollars Encourage Nuisance and Harmful Adware and What Can be Done to Reverse the Trend (PDF; 477 KB)



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